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Heytea revolutionizes Chinese tea market with differentiated formulation

Heytea 茶以其独特的配方彻底改变了中国茶叶市场

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来源:
Comunicaffe International 网站
全文链接1:
http://agri.ckcest.cn/file1/M00/06/6B/Csgk0FzPyYCAAdnKAAP3m0ml4O4695.pdf
全文链接2:
https://www.comunicaffe.com/heytea-revolutionizes-chinese-tea-market-with-differentiated-formulation/
类型:
前沿资讯
语种:
英文
原文发布日期:
2019-04-02
摘要:
Fusion tea drinks have emerged as a huge sensation among Chinese millennials due to their differentiated formulation and convenient packaging format. Against this backdrop, Chinese beverage start-up Heytea is taking young tea aficionados by storm with its unique blend of salty cheese and ‘natural’ fruit tea base, according to Global Data, a leading data and analytics company.According to Global Data’s ‘Success Case Study: Heytea’, the tea brand effectively rejuvenated the tea tradition among young Chinese consumers by aligning its product with millennial behavior, preferences and needs.
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