4 International Teas to Watch in U.S. Beverage Market
- World Tea News 网站
- The beverage segment most on trend for multicultural inspiration is tea, according to market research firm Packaged Facts in the report U.S. Beverage Market Outlook 2018.“Teas are a beverage category in which the appeal of foreign ingredients plays a role,” says David Sprinkle, research director for Packaged Facts. “U.S. tea consumers are currently enjoying the varieties, such as matcha, moringa, and sencha, that have long been staples of Japanese and other Asian cultures. In the U.S. these are marketed as individual types and also used as components in tea beverages that have additionally flavored with fruits and spices. Each of these teas also are favored for their widely recognized health benefits, which is attractive to today’s consumers who are trending away from surgery soft drinks and juices.”Here are Packaged Facts’ four international tea trends to watch in the coming years that will help drive growth in the U.S. tea market from $8 billion in 2017 to $10 billion by 2022.