您的位置: 首页 > 院士专题 > 专题 > 详情页

Lessons Learned from China’s Wine Producing Regions: Implications for U.S. Exporters

中国红酒产区对美国出口商的启示

关键词:
来源:
USDA
全文链接1:
file1/M00/02/9E/Csgk0Fv_qnyAfDLAAAjIalxbWBM734.pdf
全文链接2:
类型:
行业报告
语种:
英文
原文发布日期:
2018-11-20
摘要:
While tariffs have made U.S. wine more expensive, importers believe there is still demand, not only in first-tier cities, but also in growing second-tier cities. As China’s wine drinking culture matures, consumer growth appears to be trending toward younger drinkers who value lower priced wines, mild taste profiles, and convenience. Wine tourism is becoming more popular as wineries replicate European chateaus and New World wine trails for domestic tourists. U.S. exporters should consider tapping into this trend by promoting their imported wines within these tourist destinations. U.S. exporters should also consider participating in imported wine anti-counterfeiting initiatives that are organized by Chinese distributors and e-commerce companies. These initiatives use wine tracing technologies to provide consumers with more information about their purchase. Participating could also help U.S. exporters create mutually beneficial relationships with Chinese distributors who also want to ensure their imported wines are authentic. 
相关推荐

意 见 箱

匿名:登录

个人用户登录

找回密码

第三方账号登录

忘记密码

个人用户注册

必须为有效邮箱
6~16位数字与字母组合
6~16位数字与字母组合
请输入正确的手机号码